Designer : Eleni Kremida Creative Director : Alexis Gerasis Copywriter : Ioanna Laitmer Client : SCA (Libresse) Advertising Agency : Havas Digital WW Athens Account Executive : Tereza Palavidi Director : Dimitris Moutsiakas Actor : Giannis Sarakatsanis Libresse's new campaign signs for "LIbresse. We know the feeling." The spot features a guy, who supposedly gets his period. The story chronicles this guy’s day, which turns into a disaster. The guy wakes up in pain. He finds it hard to choose what to dress. He hates everybody and most of all – himself. If only men knew what it feels like, however, Libresse already knows. The video got on air 8th of March and in, nearly, one month has 180.000 views. Sites, blogs, portals, Facebook, twitter and live tv shows in Greece supported it's virality.
